And the reasons behind such behaviour needs to be known to understand the buying behaviourwritten research proposal title: the study of consumer buying behaviour of mobile phones in ahmedabad to draw conclusions on how customers in ahmedabad behave under certain marketing stimuli of phones and how it is related to final purchase of the mobile. The effectiveness of internet advertising on consumer behaviour: the case of university of nairobi students by george otieno osewe a research project submitted in partial. Theories of consumer behavior and methodology applied in research of products with h&n claims galjina ognjanov, phd faculty of economics - university of belgrade. Consumers more focus on the functions of mobile phone and they are price conscious on the other hand urban consumers more focus on style of mobile phone and brand image of mobile phone.
12 2 market research on consumer behavior purpose of study the purpose of the study is to find the consumer buying behavior of mobile handsets scope of study there are more than 28 brands of mobile phones available ion the market. Academiaedu is a platform for academics to share research papers. The mobile phone industry has advanced extraordinarily in the previous 10 years 10 years prior just the rich could manage the cost of phones, and they looked like boxes more than something that could fit in your pocket [4.
2014 mobile behavior report combining mobile device tracking and consumer survey data to build a powerful mobile strategy. The prime focus of this proposed marketing research method and design is to be able to identify the significant factors that play an important role in influencing consumer behaviour in respect to choosing between different mobile brands, specifically in the uk market. Report on a consumer decision making while purchasing mobile phones page 1 of 18 table of contents topic introduction literature review objective of the study scope of the study methodology limitations of the study data analysis findings and suggestions conclusion appendix bibliography page page 2 of 18.
In a study of the factors that affect consumer buying behaviour of mobile phone devices, sata (2013) found that price, social influence, durability, brand, product features and after sales service. Selection and/or peer-review under responsibility of symbiosis institute of management studies doi: 101016/s2212-5671(14)00226-3 sciencedirect symbiosis institute of management studies annual research conference (simsarc13) a study on mobile phone buying behavior using an image- based survey muazzam khan a , apoorva kulkarni b , s. Mobile communication has made an impact towards interaction between people while conducting business either locally or internationally the expansion of mobile communication technology eg wireless internet, mobile phone and global positioning system (gps) are constantly evolving and upgrading as a result of consumers' changing needs and preferences.
Method on factors influencing buying behavior of youth consumers towards mobile handsets in coastal districts of odisha located in india according to the study, a handset of reputed brand, smart appearance. Consumer behavior investigation is used to analyze various communiqué methods as well as for the development of manufactured goods(proctor and stone 1982) there are few studies illustrated the impact of advertisements on behavior of consumers. Consumer behavior is, the psychology of how consumers think, feel, reason and select between different alternatives like brands, products and retailers (perner, 2006.
The aim of this research is therefore to find out consumer behaviour of smartphone buyers in indian market the research is trying to find out that why do people desire to purchase a smartphone, what influence people in purchasing a smartphone and what motivate them in making the purchase decision. These days mobile phone has been a basic device that one must possess the research investigates how much a consumer is influenced by their lifestyle and analyzes the factors that influence young consumers in purchasing smartphone. My project that is consumer behavior for mobile phones is basically is a market research project the nature of the research is exploratory that is i have not done this to find out the solution of a specific problem rather it is just a preliminary step.